A commercial for the launch of a football? Well, yes. It’s  the official match ball by Puma for the Premier League. And while its commercial won’t win awards for wild innovation or standout creativity, its emotive power can’t be challenged. It’s a feel-good spot that makes you want to play ball.

The campaign, Have a Ball, captures the pure joy and exhilaration of having the ball at your feet, underscored by the big band exuberance of ’50-style song, I’m Having a Ball, by Steve Lang. The initiative aims to encourage players of all levels to let go of overthinking and self-doubt, inspiring a game fuelled by instinct, freedom, and creativity, on and off the pitch.

Richard Teyssier, vice president brand & marketing – PUMA, stated, “By emphasising the emotional and liberating aspects of playing football, the Have a Ball campaign highlights how the simple act of just having the ball can bring immense joy and excitement. On average, a professional footballer has control of the ball for around 109 seconds every game, so when you have the ball at your feet you need to make it count and create moments that make a difference on the pitch. We are proud to have some of the best players in the world creating magic moments on the pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.”

In the new long-term partnership, PUMA and the Premier League support grassroots football through Premier League Kicks, along with girls and women’s grassroot initiatives, international community activations, No Room For Racism and numerous other important initiatives.