Herb Light is, as the name suggests, super-low-dose cannabis brew. It’s also non-alcoholic. No terrifying cannabis experience involved. Ironically Halloween is the perfect time for Herb Light to reassure the US about that.

The brand is launching a contest for anyone who’s ever gotten terrifyingly too high. Herb Light ScareBnB offers contestants the chance to win a two-night stay during the week of Halloween, October 29 to 31, at the infamous Roff Home in Watseka, Illinois, which has been reportedly haunted by paranormal activity since the late 1800s. Or at the allegedly haunted Hideaway House in Lockport, Illinois, October 30 to 31. While both homes might be filled with bone-chilling ghosts, the fridge will be stocked with ice cold Herb Light, with only 1mg of THC per can – which means the lucky winners won’t have to be afraid of getting too high at Halloween.

As with all Herb Light advertising, the six films in the ScareBnB campaign are inspired by ’80s horror B-movies and throwback beer promotions.

To enter the contest, Herb Light is asking people to submit their own personal cannabis horror stories by commenting on Herb Light’s dedicated Instagram contest post with a short description of their story, or DM’ing it directly to @DrinkHerbLight. Whether it’s the classic tale of what happened after you ate edible number two because “the first one wasn’t working,” or the time you took a massive bong rip and mayhem ensued, no story is too terrifying to submit for a chance to win a Halloween experience of a lifetime.

Scare BnB is open for submissions via Herb Light’s Instagram through midnight EST on October 23, 2026.

The call for entries video includes a cast of Halloween monsters, each talking about a time they got scary stoned. From vampires eating gummies to werewolves hitting THC pens too hard, each scene pays homage to 1980s horror B-movies and Halloween-themed beer ads, positioning Herb Light as the super-low-dose THC alternative this Halloween.

It’s all part of Herb Light’s overall belief that cannabis shouldn’t be something to fear. With just 1mg of THC per can, Herb Light was created to deliver a little thrill without accidentally turning you into a horrifying monster who can’t stop humping the stairway bannister.

“Anyone who’s dabbled in cannabis has a few horror stories,” stated Brian Siedband, Herb Light co-founder (and co-founder of agency, Quality Meats). “I personally have way too many – including one night I had to call [Herb Light co-founder – also co-founder of Quality Meats] Gordy from a hotel room on a commercial shoot to help me pack luggage for an early morning flight – but thanks to Herb Light, people like me can enjoy the night without being afraid.”

Credits
Client: Herb Light
Agency: Quality Meats
Group Creative Directors: Sean Buckhorn & Gonzalo Navarro 
Co-Founders & Co-CCOs: Gordy Sang & Brian Siedband
Editing: Ben Porter @ Cutters
Music & Sound: John Meriko