Planning your next holiday beats watching ads. So, to let people get back to the fun parts of travel, Southern Cross Travel Insurance (SCTI) has introduced a YouTube ad that “skips” for you.

The idea, from creative agency, Quantum Jump Sydney, demonstrates SCTI’s customer-centricity, in this case advertising that doesn’t get in the way of holiday dreaming – which SCTI supports with a quick and easy process to get that travel essential, travel insurance.

Rachel Wintle, general manager of Quantum Jump Sydney, stated, “As much as we may love watching ads, many people who don’t work in advertising, well, don’t. This YouTube ad nicely aligns a human truth with the product truth of ease and speed – and simply lets the consumer get back to what they’d rather be doing.”

Jess Strange, chief customer officer, added, “We know there are priorities other than travel insurance when you’re planning your holiday, even if travel insurance is the most important thing when things go wrong. At SCTI, we want people to have as much time as possible to dream about their holiday by offering a quick and simple process, from a brand that they can trust.”

The YouTube ad that skips is part of a bigger campaign reminding Aussies that sorting travel insurance doesn’t have to be a drama.

Credits:
Creative Agency: Quantum Jump Sydney
Media Agency: This is Flow