Haribo’s Kids’ Voices campaign by Quiet Storm has been making people in the UK smile for ten years.The partners are marking the decade with a new instalment, Fishing.

Fishing takes viewers to the Scottish Highlands, where two grizzled fishermen are on a boat in the middle of a loch. Little is happening in terms of their catch but, in classic Kids’ Voices style, things brighten up when one offers the other a pack of Haribo Starmix, instantly inspiring a moment of childlike fun.

Fishing was created and produced in-house by Quiet Storm, with creative director, Seb Jamous, directing the film as well as writing it and Trevor Robinson. Haribo’s last UK Kids’ Voices ad, Police, launched in 2020.

Phil Murphy, head of marketing at Haribo UK & Ireland, stated, “We are thrilled to be releasing a new Kids’ Voices advert to entertain our consumers and (hopefully) add a little more happiness into everyone’s day to day.  Any campaign that can run for ten years and still delight consumers is special, and we are proud of the work.”

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, added, “Kids’ Voices is now ten years old, but the campaign still goes from strength to strength, proving how strong the original insight and idea are.”

Quiet Storm’s Kids’ Voices strategy for Haribo made its debut in 2014 with the now legendary, Boardroom ad. Fishing is the 11th execution to run in the UK.

Fishing launched on March 4 on television and VOD. Media is by Mindshare.

Credits

Agency: Quiet Storm
Executive Creative Director: Trevor Robinson
Creative Director & Art Director: Seb Jamous
Planner: Jon Howard
Account Director: Manisha Pochun
Agency Producer Emily Wolley

Production Company: Quiet Storm
Director: Seb Jamous 
Producer: Emily Wolley
Editor: Andrew Fraser (Quiet Storm)
Post Production: Dave Owen (Quiet Storm)
Sound Design: Dave Robinson (Creative Outpost)
DoP: Ross Hiller