Intuit QuickBooks has appointed R/GA to manage its brand positioning in Australia and Interpublic Group partner, FCB New York, will lead the account globally, after a competitive multi-agency review that kicked off in January and was led internally by the brand. The incumbents on the business are Wieden+Kennedy and TBWA\Chiat\Day. FCB will also work with local teams at FCB London and FCB Canada in the UK and Canada.

R/GA will be the agency of record for QuickBooks in Australia, producing creative campaigns under a new global brand platform.

QuickBooks has been steadily expanding to evolve its online accounting software business into a platform of integrated business tools that help business owners simplify operations and manage their finances and their workforce, putting them in complete control of their business.

The decision to bring on R/GA comes as QuickBooks looks to increase awareness around its entire product ecosystem and communicate its full-service offering to an audience of small business owners.

Jane Merrick, marketing director, Intuit QuickBooks Australia, stated, “FCB demonstrated strong data and strategic capability throughout the pitch process and were incredibly passionate about our businesses and our future goals. We are looking forward to creating a close partnership with R/GA in Australia and are excited about what is to come.”

Victoria Curro, managing director, R/GA Australia, added, “Working closely with our partners at FCB, we’re excited to help QuickBooks accelerate their growth in Australia. QuickBooks are an innovator and a challenger in this market, and we share their values of backing those who back themselves.” Winning QuickBooks adds to R/GA’s growing client portfolio, which includes Toyota, Nike and Google