The Olympics don’t just bring the world’s top athletes together to compete and the world’s spectators together to watch them. The Olympics intensify people’s own sport ambitions.

So with the Milan Winter Olympics in full swing, Nike and R/GA bringing All Conditions Gear (ACG) to life through All Conditions World, a digital experience and the ultimate guide to some of the wildest routes on earth, sourced directly from ACG athletes. The experience is designed to inspire the Wild Ones, next gen trail runners who reject convention in favour of unpredictable exploration. Rather than positioning trail culture through the lens of performance metrics and obsessive tracking, the platform reframes outdoor exploration as a way to play harder, connect deeper, and bring people back into the wild.

Crafted in WebGL, All Conditions World is a living digital platform inspired by real outdoor locations. The experience features hand-picked routes from Nike athletes, Cesare Maestri, Nienke Brinkman, and Gabriela Lasalle, as well as running communities such as At Last Atalanta and Sentier Chamonix. Each location features personal stories, voice notes, and visual moments tied to how athletes and communities experience the trail – from preparation to navigating changing terrain and weather. Trails are assigned a real-time “wild score” based on live data such as weather, terrain, and seasonal conditions, offering a constantly evolving view of how challenging a route might be on any given day.

Every location within the world connects to real, hike-able and runnable trails, giving the user the opportunity to interact with each explorable route. Through an integrated Nike ACG and Strava collaboration, users can take on both featured “hero” trails from ACG athletes and community-led routes across multiple countries, and participate in the Wild 300, a global challenge to log 300 minutes of outdoor movement this winter. Once completed, users will earn bespoke Strava badges.

R/GA led strategy, experience design, and creative engineering and execution, to build a living digital platform with Nike intended to encourage real-world movement rather than screen time.

Johan Jeansson, creative director, R/GA, stated, “ACG has always stood for being comfortable in unpredictable conditions. With All Conditions World, we wanted to translate that mindset into a digital space. Instead of pulling people deeper into their screens, it breaks that mould by encouraging real-world exploration, inspiring people to step outside, and experience the outdoors in a real, human way.”