R/GA EMEA has launched AI-powered experience, Pitch AI Mentor (PAM), for Founderland, for the fas- growing community of women of colour founders. Shockingly, only 0.5% of VC funding goes to women of colour founders. While Founderland has an annual investor-readiness program, Compass, it can only offer a limited number of places. PAM is scalable and offers every founder a safe space online to practise their pitch and receive instant, personalised feedback to increase their chances of getting funded.
PAM was conceived and developed by R/GA UK, It enables users to upload their pitch presentation and present from anywhere via webcam, and get pitch confident, sharpen their story, learn best practices, tackle challenging questions and receive instant feedback and actionable ways to improve their pitch.
R/GA also created PAM to include a ‘pitch dashboard’, a central location that tracks users progress as they improve their pitching, as well as an interactive ‘live pitch room’, which simulates the pressure of a real VC pitch and enables users to get questioned on any areas that need more clarity.
At the heart of PAM is a custom AI application that can analyse any 5-minute pitch. Within the experience is a simulated live pitch mode, virtual investors and an option for more supportive, or more challenging questioning. R/GA trained PAM on Founderland’s knowledge base, as well as an extensive number of VC pitches. Areas of analysis cover presenter delivery, slideware, and content with plans to add more features over time.
Start-up founders face a myriad of challenges when it comes to raising capital, and intense pressure to make a strong first impression. By partnering with R/GA it has harnessed recent advancements in Generative AI technology to create an entirely new tool for founders.
“We’ve leveraged new technology to serve a genuine need for a community often overlooked. This project is at the sweet spot for R/GA. Our journey with Founderland began by redesigning the brand, to now evolve their product and service offering is an honour,” stated Nick Pringle, chief creative officer R/GA EMEA.
“In our accelerator, we focus on early-stage entrepreneurs who typically haven’t had a chance to meet an investor yet. Pitching is a key skill they need, but it’s tough without practice or access to real investors. That’s where PAM comes in – it’s like a practice ground for these founders, giving them a fair shot at getting their ideas out there,” added Stephanie von Behr, co-founder Founderland.
PAM has initially been launched in BETA testing within the Founderland community of entrepreneurs, with plans to evolve its usage later in the year.
