Toyota Motor Corporation Australia has reapppinted R?GA as its digital marketing partner following a highly competitive pitch. R/GA will be instrumental inToyota’s next chapter, with a focus on enhancing connected customer experiences.

R/GA’s task will be to continue to elevate Toyota’s digital marketing efforts across experience design, SEO, data and platform management, encompassing vehicle, product and service launches, campaigns and brand narratives. R/GA’s partnership with Toyota in Australia dates back to 2016 and is defined by an ability to deliver solutions with impact through applications of data, experience design and holistic connected ecosystem strategy.

A representative at Toyota Motor Corporation Australia, stated, “The automotive industry is at the cusp of a remarkable transformation, calling for solutions that priortise customers’ individual experiences. As we navigate this evolving landscape with new and used vehicles, services, and communications, we recognise the importance of staying ahead. This makes R/GA the ideal partner to leverage our brand strengths that will maximise both value for individual customers and Toyota’s value chain.”

Michael Titshall, CEO of APAC at R/GA added, “Our longstanding and deeply integrated partnership with Toyota has never been stronger. We share a commitment to continuous improvement and innovation as a core business value and we take real pride in collaborating with the market leader to drive mobility transformation in Australia. Our ongoing partnership is testament to our combined team’s strength and the innovative spirit that defines our approach.”

With over 100 professionals across Melbourne, Sydney, and Canberra, R/GA Australia is experiencing rapid growth and works with clients including Nike, TPGT, Google and The Australian Government.