British commercial radio station, Radio X, is invested in Oasis, and both sides are clearly hoping that draws fans. Following the announcement of the band’s  comeback, Radio X launched Radio X Oasis, a brand-new station dedicated entirely to the music and legacy of Oasis. Now, in collaboration with Oasis’s management, Radio X has created a unique animated asset that brings the band’s most famous album and single covers to life like never before – the perfect partner for fans to share on social media.

The artwork reimagines Oasis’s visual history in motion. The first version, that debuted on social media platforms to coincide with the station launch, ignited huge excitement across fan communities. Now, a newly expanded version, featuring even more album and single covers, has been released in the lead up to the band’s first comeback gig; building anticipation for what the band is hoping will be a monumental return.

 

 

 

 

 

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A post shared by Radio X (@radiox)

The creative runs across Facebook and Instagram, TikTok, X, YouTube and Global Player and features motifs, such as a white Rolls-Royce Silver Shadow, a red Vespa-style scooter and a globe, all of which feature recognisable Oasis album and single covers, from Definitely Maybe and (What’s the Story) Morning Glory? to Songbird and The Importance of Being Idle. An accompanying soundtrack includes excerpts from many of the band’s famous hits.

Radio X is also bringing this animated artwork to physical retail spaces, with visuals set to feature on screens throughout the official Oasis Live ’25 Fan Stores launching nationwide. These pop-up locations will give fans a one-of-a-kind experience ahead of the band’s live return, with the Radio X visuals adding an atmospheric layer that celebrates the band’s iconic legacy through motion and music.

Radio X’s creative and marketing team collaborated with animation studio, Dog and Rabbit, to create the animation. 

Credits
Creative: Radio X (in-house)
Managing Director, Marketing: Simon Barnabas 
Director, Brand Marketing: Laura Hollis 
Senior Marketing Manager: Josh Bastin
Creative Director: Mark Potts 
Brand Marketing Designer: Jake Taber 

Production: Dog & Rabbit 
Directors & Co-Founders: Dave Anderson & Andrew Kelleher
Radio X Oasis Programming 
Managing Editor: Matt Deverson 
Deputy Managing Editor: Dan Bunker