DAVID has appointed Rafael Reina as chief creative officer of DAVID Bogotá to lead the creative team in Bogotá, elevating the office in Colombia and around the world. 

Reina’s distinguished 20-year career across Latin America’s top agencies has specialised in creative, technological and digital transformation. For three years, he served as chief creative officer of Ogilvy México and Miami, sustaining its position as the most creative agency in the country according to SCOPEN’s 2023 and 2025 studies, earning back-to-back recognition at Cannes Lions 2024 and 2025, and ranking the office among the top 20 Ogilvy offices worldwide in 2026. Prior to Mexico, he served as CCO of Ogilvy Puerto Rico, where he built the agency to four consecutive years as the country’s top-ranked shop and a top-five ranking in Ibero-America in 2022, while earning its first-ever Cannes Lions in mobile, UX, technology and digital.

Reina will work with Juan Pablo Garcia, managing director of the Bogota’s office, to continue to advance the agency on the global stage by propelling major brands into the spotlight. Throughout Reina’s career, he has led strategies and campaigns for global brands including Heineken, Coca-Cola, Aeroméxico, Mondelez, Visa, Renault, Burger King, AB InBev, Unilever, Google, among many others, across markets including Mexico, Miami, Colombia, Puerto Rico, Argentina, Peru, the Dominican Republic and Guatemala. In 2014, he was recognised by Adlatina as one of the region’s best young creatives, by LatinSpots in 2022 as one of the top five creative directors in Ibero-America, and recently one of the Top 100 Influential People in Business by Symbol Awards. 

“Rafa is one of those rare creative leaders who combines strong thinking with the ability to build teams that consistently deliver great work. He brings a global perspective, but also a deep understanding of the region, which is exactly what we need as we continue to grow DAVID Bogotá. He will be working closely with Juan Pablo García, who has been doing an outstanding job leading the office since its launch, and together they make a very strong partnership for what’s next,” stated Pancho Cassis, partner and global CCO at DAVID. 

In just 5 years, DAVID Bogotá has become one of the top five creative agencies across the Ogilvy Network, earning over 200 awards in the industry’s most prestigious festivals, and becoming Agency of the Year and creating work in over 15 global markets, including China, USA and UK, for brands such as Corona and Aguila, the most valuable brand in Colombia, been appointed by ABI as Global Creative Partner of the Year in 2024. Also, DAVID Bogotá works for Coca-Cola Mexico, Hawaiian Tropic Latam, and Alpina, the biggest dairy company in Colombia, along some other different brands. 

 “I’ve always admired DAVID for the simplicity and impact of its ideas, and for the culture behind them. Bogotá is already doing incredible work, and I’m excited to join the team and help take it even further. There’s a huge opportunity to continue building work that resonates both locally and globally,” Reina commented. 

Cover image l-r: Rafael Reina & Juan Pablo Garcia