UNHCR, UN Refugee Agency, is about to celebrate its 70th anniversary. To mark the occasion, Red Havas has launched a podcast series that highlights some of its most important work and key moments in history.
The seven-part series, Forced to Flee, features stories of past and current refugees around the world, revisiting some of the major emergencies of the post-war that have forced millions of people to leave their homes in search of safety and peace. Each episode was created from UNHCR’s archive of first-hand accounts of some of the most dramatic events of the past 70 years, including the Soviet invasion of Hungary in 1956, the fallout from the conflict in Viet Nam, and today’s emergencies in Syria, Venezuela and the Sahel.
Mark Campbell, global head of content at Red Havas, stated, “We’re honoured to partner with UNHCR on a campaign that not only delivers meaningful content, but starts an impactful conversation on key issues directly impacting people today. The current crisis in Afghanistan is just one example spotlighting the importance of why organisations like UNHCR exist, and we hope this podcast can bring some much-needed attention to these many untold human stories.”
Barney Thompson, senior global editor & writer at UNHCR, added, “As we, alongside the 1951 Refugee Convention, mark our 70th year, we thought 2021 was an opportune time for us to join forces with Red Havas and develop a creative, storytelling campaign that speaks to the history of our organization and the work we do protecting people forced to flee. It was important our content featured refugees telling their own stories as a means of continuing the debate around how the world should respond to the record levels of forced human displacement we are seeing today.”
Red Havas developed the series, its artwork, microsite development and managed global distribution. It is also responsible for social and PR amplification.
Episode one, titled Escape, and released today, opens the series with the account of a Vietnamese refugee’s traumatic journey by sea. She landed on an island in Thai waters only to fall into the clutches of pirates. It also tells the story of an Eritrean refugee’s odyssey as she tried to reach Europe, including her ordeal at the hands of human traffickers and surviving a shipwreck off the coast of Libya.
Forced to Flee is available on Apple Podcasts and Spotify. For more information, visit the webpage.