Rethink, already known for work the world talks about, has achieved B Corp certification across its North American network, including offices in New York, Toronto, Montréal, and Vancouver.

“Creative accolades are milestones for our work, but they’re only one part of the story,” stated Caleb Goodman, global COO, Rethink. “B Corp certification reflects how we show up beyond the work: how we support our people, how we contribute to our communities, and how we hold ourselves accountable as a business. We believe the future of creativity is inseparable from responsibility, and this is about proving that – not just saying it.”

B Corp certification for Rethink’s application cycle required companies to complete a comprehensive assessment spanning more than 260 questions across five key pillars: governance, workers, community, environment, and customers.

That commitment shows up in tangible ways:

Sharing success: Rethink operates a profit-sharing model in which employees directly benefit from the agency’s performance. For the past 15-years, every employee has received an annual bonus.

Building diverse leadership: 55% of Rethink’s managers are women, and 24% of Director+ identify as BIPOC, supported by a dedicated DEI manager and internal committee.

Embedding accountability: Social and environmental expectations are built into manager roles and performance reviews, with impact KPIs reviewed annually at the Board level.

Rethink’s B Corp certification formalises its longstanding vision “to change the industry for the better by setting a standard”, proving that great work and good business are not mutually exclusive.

“At a time when many companies are hesitant to speak about sustainability due to political or economic pressures, we believe investing in our people, communities, and planet leads to a more resilient and prosperous future,” Goodman added.