Ikea’s next iteration of its Bring Home to Life platform, combines a reimagining of the famous Norwegian folktale, The Three Billy Goat’s Gruff, and the human truth that our homes and how we feel are related.
The 2-minute film by Rethink Canada is the story of a lonely, grumpy troll who has made himself a toll booth collector and the boy who makes his home and his mood happier using Ikea objects.
The commercial, which was shot in Slovenia, was directed by Nick Ball. The troll was created by Czech puppet maker, Martin Pec, and brought to life using both animatronic and post elements.
“Nick is such a talented world-builder,” stated Robbie Percy, partner and creative director at Rethink. “From the toll booth to the design of the troll to creating his little home under the bridge, every detail was crafted and considered to create a stunning world and story that was both believable and beautiful.”
The campaign will be running in Canada and Australia from January to April, supported in OOH, in-store, social and digital.
Credits:
Agency: Rethink
Chief Creative Officers: Aaron Starkman & Mike Dubrick
Creative Directors: Caroline Friesen & Robbie Percy
Copywriter: Robbie Percy
Art Director: Caroline Friesen
Chief Strategy Officer: Sean McDonald
Strategy Director: Jay Fleming
Account Directors: Kiara Wilson & Megan Christopher
Account Manager: Erica Francis
Producers: Andrew Schulze, Chantel Brinkman, Jessica Luong & Terri Winter
Client: Ikea
Head of Marketing: Johanna Andrén
Marketing Team: Claudia Mayne, Jacqueline Wark & Nadia Kassam
Designer: Lindsay Marsh
Media Manager: Marissa Fischer
PR: Lisa Huie
Production Company: OPC
Director: Nick Ball
Producers: Harland Weiss & Max Brook
Director Of Photography: Daniel Voldheim
Production Designer: Marco Puig
Designer: Donna Irvine
Stills Production: Photoby
Photographer: Ernest Winczyk
Executive Producer: Krzysztof Wiecek
Production Service: Division Productions
Media: Carat Canada
Editing: Nimiopere
Editor: Graham Chisholm
Executive Producer: Julie Axell
Post Production & VFX: House Of Parliament
VFX Artists: Lexi Stearn & Emma Hertz
VFX Supervisor: Peter Smith
Grade: Color Collective
Colourist: Alex Bickel
Executive Producer: Claudia Guevara
Music & Sound: Vapor Music
Sound Director: Ted Rosnick
Producer: Kat Stewart
