Truth be told ‘70s porn is a parody in and of itself, buy Rethink NY and Doritos have made it even funnier. All the classic porn stereotyopes are there – the hunky plumber, come hither blonde bombshell, the slow voices oozing innuendos, seductive poses, the sultry music.

There’s also the non-‘70s allure of White Lotus sex symbol, Walton Goggins.

But there’s no sex. The 3.43-minute satire, directed by Smuggler’s Björn Rühmann, takes you to the edge over and over again before it bursts the steamy bubble. Sexy or not, plumber Goggins “knows how to handle his tools”, but he is only interested in fixing a leak under the kitchen sink.

A weird assortment of characters try to entice him to you know what. They all fail, hilariously. The film’s humour carries all the way through its last moments of faux credits and bloopers.

A Spicy, But Not Too Spicy Plumber promotes Doritos’ new flavours, Golden Sriracha, described as a “layered mix of tangy, sweet and subtly spicy notes without an overpowering burn”.

The social-first campaign began in real life with a premiere screening of the film for one night only at a VIP influencer event at New York City’s iconic Slipper Room, a theatre known for its origins as the birthplace of the city’s neo-burlesque and a run online across digital, social and out-of-home channels, supported by a takeover of New York City with billboards placed near Times​​ Square and throughout the city.

Credits:
Client: Pepsico [Doritos]
Brand Manager: Chiara Zamboni
Marketing Directors: Curtis Calloway, James Wade & Tina Mahal
Chief Creative Officer: Chris Bellinger

Creative Agency: D3 (Pepsico Foods)

Creative Agency: Rethink New York
Account Supervisor: Emily Wong
Account Director: Karley Edwards
Client Service Director: Kate Naylor
Integrated Producer: Venus Pun
Executive Producers: James Elio & Emily Green
Designer: Erin Maguire
Chief Creative Officer: Tara Lawall
Executive Creative Director: Rich Greco
Creative Director: Sean O’Connor
Associate Creative Directors: Justin Kowalczuk, Idriss Dabre & Gabriel Sehringer
Copywriter: Melissa Perrett
Art Director: Jay Do
Strategy Directors: Asher Stamell & Nicole Rajesky

Production Company: Smuggler
Director: Björn Rühmann
Executive Producer: Allison Kunzman
Managing Director: Sue Yeon Ahn
Founders: Brian Carmody & Patrick Milling-Smith
Producer: Alexandra Lisee
Head of Production: Alex Hughes
Chief Operating Officer: Andrew Colon
Photographer: Kelia Anne Maccluskey

Content Producers: Carly Grose & Matthew Schutz

Media Agencies: OMD & Ketchum UK

Grade: Royal Muster
Colourist: Mikey Pehanich

Editing: The Den Editorial
Editors: Jessica Mutascio & Christjan Jordan
Producer: Sari Resnick
Executive Producer: Jennifer Mersis

Music & Sound: Human
Composers: Ava Larue Matasavage, Thomas Keery & Edmond Dunne
Creative Director: Mike Jurasits
Music Producer: Nicole Riolo
Executive Producer: James Dean Wells
Managing Director: James Dean Wells
Post Production: Rob Suchecki
Sound Engineers: Daryl Pinsdorf & Sloan Alexander