Feel the anguish of going through a tough spell and the relief of coming out the other side. Revolver director, Dani Pearce, knows how to hold a heart in her hands. The TVC, The Wait, launches NRMA’s Small Business Insurance campaign by The Monkeys. It’s the story of an architect who has everything riding on his most recent new business pitch when an unexpected setback hits. Even if hundreds of small businesses weren’t recovering from Covid’s side effects right now, it would still hit a bull’s-eye.

Small businesses often run lean so the smallest of knockbacks can be challenging to recover from. With much of the country re-emerging from Covid-19 lockdowns, many small businesses are fragile but hungrier than ever. The film catches the mood of the moment perfectly, subtly weaving in the importance of small business insurance with an expert hand.

Credits:

Client: NRMA Insurance

Creative Agency: The Monkeys, part of Accenture Interactive
Co-Founder & Group CEO: Mark Green
Co-Founder & Group Chief Creative Officer: Scott Nowell
Chief Creative Officer: Tara Ford
Managing Director: Matt Michael 
Creative Directors: Barbara Humphries & Benn Sutton
Art Director: Fernanda Gil-Pier 
Copywriters: Matthew McCarron & Grace O’Brien 
Chief Strategy Officer: Fabio Buresti 
Head of Planning: Hugh Munro 
Senior Planner: Brona Kilkelly
Head of Production: Penny Brown 
Broadcast Producer: Katrina Maw
Business Lead: Kezia Quinn
Senior Business Director: Ashley Robertson
Senior Business Manager: Sophie Finckh

Production Company: Revolver 
Director: Dani Pearce 
Managing Director & Co Owner: Michael Ritchie 
Producer & Partner:  Pip Smart 
Producer: Sarah Nichols 
Director of Photography:  Ross Giardina 
Production Designer:  Steven Jones-Evans 

Post Production: Arc Edit 
Executive Producer: Dan Fry
Post Producer:  Michaela Fenton 
Editor: Peter Sciberras 
Colourist: Olivier Fontenay 
Flame Artist: Chris Betteridge 

Sound & Music: Rumble Studios 
Executive Producer: Michael Gie 
Sound Designer: Cam Milne