These are the six things that Ad Age found about about Bob Greenberg two years ago, that few people knew.

1. He’s the world’s fastest 65-year-old. (Rides a Ducati.)
2. He’s crazy about yoga
3. He hates phonies
4. He’s a serial collector…of rare (read, offbeat) art
5. He’s a rabid fan of design and architecture. (Used the architecture and design of Bauhaus as model for creating R/GA)
6. He’s not Larry David. (He looks a lot like him though.)

Greenberg (l), David (r)

Bob Greenberg is the founder, chairman and chief executive officer of R/GA. So he’s the bloke under whose leadership, R/GA has won nearly 60 Lions.

“This is a man that reinvents his agency business model every nine years to ensure that they are in line with technology shifts. He’s created ground-breaking visual effects and is behind the Titanium Grand Prix winning Nike+ Fuelband campaigns. It’s an honour to be able to celebrate Bob’s talent and unstoppable drive,” stated Lions Festivals chairman, Terry Savage.

Greenberg added, “Throughout my career, and every incarnation of R/GA, I have always strived to ensure that creativity remained at the heart of everything we did. I am honoured that the Cannes Lions Festival feels that my efforts are worthy of this prestigious award and have included me among such distinguished company.”

Greenberg will collect his award at the awards ceremony on Saturday 27 June. He will also be on stage in his seminar with Techstars’ co-founder and managing partner, Dave Cohen, Better Together: Ending the Madison Avenue vs. Silicon Valley Mentality, on June 24.

The pair will examine the R/GA Accelerator programme and explore how this agency-led start-up accelerator is changing content, data, and IoT while it reimagines what Madison Avenue and Silicon Valley can do for consumers.