M&C Saatchi Group has appointed Richard Morgan as the executive creative director for Greenhouse Collective, that manages the Woolworths Group. He will partner Shelley Parsons, Woolworths Collective executive creative director, who joined the M&C Saatchi Group in 2021.

Richard Morgan brings a history of experience on brand campaigns and digital initiatives across a wide spectrum of businesses, most recently from Akcelo where he was a creative consultant. Before then, he was executive creative director at AnalogFolk and 303MullenLowe where he led the creative department that created the hugely popular Captain Risky for Budget Direct, who embedded himself in Australian popular culture. He has also been responsible for campaigns such as McDonald’s to Maccas, XXXX Island and the gold APAC Effie winning Hyundai 4 Second Reviews and has worked at AMV BBDO, BMF, Publicis Mojo and DDB.

Cam Blackley, chief creative officer of M&C Saatchi Group, stated,: “Richard is a brilliant hire. He is an innate and articulate problem solver who can’t wait to get his teeth into Woolworths brand portfolio and ecosystem. His passion for creativity and his proven track record make him the ideal choice to lead Greenhouse Collective’s creative endeavours.”

“I’ve always loved working on brands that sit at the centre of culture – and frankly, none are bigger than Woolworths. There’s a real appetite here to level things up and I couldn’t be happier to get stuck in alongside the team to deliver on our creative, digital and business ambitions,” Morgan stated.