One of the UK’s most respected and awarded producers, Richard Packer, has launched a new commercial production company in London, Packer Productions. It intends to be the trusted creative partner for those looking to go beyond execution and deliver smart, standout work. Using a music analogy, Packer describes his vision as offering collaborators a “vinyl experience” in a digital world where the highest quality production creates defining work that truly resonates.

Packer opens with a heavyweight roster of globally renowned comedy directors: Harold Einstein, Mike Maguire, Biceps, and Sara Haag. Known for their distinct comedic voices, strong short-form storytelling, and hands-on creative approach. Each also brings strong writing and upstream creative skills, honed from working both agency and production side allowing them to collaborate upstream on ideas, scripts and structure — not just execution. 

Recent work by the roster includes Einstein’s campaign for Bournville and VCCP and Hellmann’s Distractingly Good with Ogilvy UK.

Packer Productions has launched with a number of jobs already in production.

Underpinning all partnerships is a collaborative approach that gives direct access to Packer himself, a producer with a proven track record, an instinct for talent, sharp production insight, and understanding of agency pressures, which means ideas can be elevated, decisions made quickly, and the work gets better, faster. The company’s model puts craft, quality and creativity first along with support for both directing and production talent to shape bold, attention-grabbing storytelling. This philosophy helped Packer shape Outsider into one of the UK’s most awarded production companies over the last 15 years.

“Stepping away from something so established wasn’t easy but this was the moment in my life to do something fresh and new with a team of directors I couldn’t turn down.”