Bruce Willis is visibly older but he can still jump across tables and swing from chandeliers to defend the world from the torture of wasted drops of Tecate. Willis stars in his second commercial for Heineken beer, Tecate, by Rock The Agency Mexico, after starring as El Guardián del Sabor (The Guardian of Flavour) in the first spot in July.

Rock The Agency lead creative, Pablo Batlle, explained, “Bruce Willis is synonymous with action. We wanted a spot where he combined that talent with those little doses of comedy that Bruce is very good at. The truth is that it was a huge, ambitious and beautiful challenge to film this spot in Hollywood and achieve this final result. The work of Rodrigo Garcia Saiz and Central Films was impeccable as always.”

Willis adds to a long line of celebrities who have made Tecate campaigns famous in Mexico, including Stallone Maradona, Guardiola and Dolph Lundgren.

“We want to make iconic, memorable campaigns that permeate the culture, that transcend, that last over time,” Batlle added.

Credits

Client: Cuauhtemoc Moctezuma Heineken México (Tecate Beer)
Client Team: Dario Tarulla, Lino Villareal & Diana Lozada

Agency: Rock The Agency
Lead Creative: Pablo Batlle
Creative Vice President: Beto Cocito
Creative Directors: “Rulax” Rivera, David Zacarías, Rodrigo de Jesús “Creativito” & Rurik Garcia
Account Directors: Ericka Tolosa & Tania Suarez

Production Company: Central Films
Director: Rodrigo García Saiz
Director of Photography: Brandon Cox
Post-producer: Central Films
Post-Production Managers: Patricia Guerra & Leonel Pérez