Ah, the anticipation of the holiday season. Sure, there are parties and presents, but there’s also food. And it’s sitting in the kitchen taunting you because you want to eat it. Now.

Grand Frais and its agency, Rosa Paris, are helping to solve this existential crisis. A campaign that speaks to everyone who has ever cracked a little too early…

…and is such a standout way to show off Grand Frais’ range.

To put an end to the annual “I want it” ordeal, Grand Frais and Rosa Paris have designed an entire range of decorations made to hide the evidence of irresistible little nibbles. The Pannetone Cover, Foie Gras Cover, Yule Log Cover, Cheese Cover, Salmon Cover and Chocolate Cover all help both decorate and disguise the misdeeds committed by the most indulgent among us.

The campaign includes a (so evocative food porn) film, directed by Thomas Leisten Schneider (Boner&Boner), nd a social media contest to give the brand’s community the chance to win the specially designed covers. To amplify the idea even further, Grand Frais and its influence agency, Histoire 2, sent the covers – along with a gourmet box – to more than 70 content creators.

Credits
Creative Agency: ROSA PARIS
Co-founders: Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar
Copywriter : Damien Veillet
Art Director : Jean Weessa
Junior Art Director : Lucas Jean-Alphonse
Managing Director : Benedicte Muller
Account Director : Dorothée Mianet
Group Account Manager : Vincent Raoul
Social Media Manager : Aurelia Riglet
Strategic Planner : Juliette Tabuteau
Head of Production : Elodie Jonquille
Producer : Marine Benchebana
Print Producer : Ines Gerault
Communications Director : Lauren Weber

Client: GRAND FRAIS
Marketing & Communications Director, Prosol : Téo Julien Seneor
Head of Product & Marketing, Euro Ethnic Food : Catherine Garnier
Communications & Marketing Manager, Despinasse : Vanessa Beauche
Communications Manager, Prosol : Pauline Martin
Head of Content, Prosol : Nicolas Boivin
Marketing Director, Euro Ethnic Food : Sigrid Baron
Digital Communications Manager : Manon Ailloud
Content Project Manager : Flavie Camus
Despi Communications Officer : Thomas Sigismondi
Social Media Project Manager : Valentine Solano

Image & Sound Production: BONER&BONER
Director : Thomas Leisten Schneider
DOP : Asselin Gauthier
Producer : Coline Maisel
Head of Production : Elodie Leloutre
Head of Set Design : Pénélope Hémon
Cover Maker : Stéphane Zwiller
Food Stylist : Catherine Moreau