Music and love did Rosa Paris proud in its first ever TV campaign for French supermarket chain, Grand Frais. Régalez-vous faites vos courses [Enjoy your shopping] was ranked in the Top 6 campaigns in France by IPSOS, and was awarded a Gold at the Effie Awards.
So the partners have built these two elements into a new campaign, In the Food for Love. The campaign picks up on pay the extraordinary devotion of the brand’s customers, shown daily in social media. It is a demonstration of the unconditional love that Grand Frais customers have for the brand.
The new hero commercial also relies on classic songs to underline the in-store experience that the brand offers, albeit with a lot more hyperbole than before. This time two famous love songs, Say You, Say Me by Lionel Richie and I Will Always Love You by Whitney Houston intertwine in the story. The aim was to be bold.
The campaign is running on TV, VOL, digital, and video platforms, amplified on digital and social media with influencers like @roro_cuistot, well-known for her cooking videos.
Watch first Grand Frais TVC:
Credits:
Client: Grand Frais represented by Prosol (fruits & vegetables, dairy, fish market), Despinasse (meat), Euro Ethnic Food (grocery) and Grand Frais Management.
Marketing and Communication Director Prosol: Téo Julien Senior
Director of Euro Ethnic Food Offer & Marketing: Catherine Garnier
Communication and Marketing Manager Despinasse: Vanessa Beauche
External Communication Manager Grand Frais Management: Amandine DrevetT
Content Manager Prosol: Nicolas Boivin
Creative Agency: Rosa Paris
Co-founder & Creative Director: Gilles Fichteberg
Vice-President: Sacha Lacroix
Copywriter: Julien Perrard
Consulting Director: Dorothée Mianet
Group Leader: François-Xavier De-Sousa
Strategic Planners: Valentin Lefebvre & Juliette Tabuteau
Production Director: Elodie Jonquille
Producers: Benoît Fernandes & Delphine Cotellon
Rights Negotiator: Chloé Bourdyot
Communication Director: Lauren Weber-Staricky
Production Company: BIG
Director: Trevor Clarence
Producer: Kasia Staniaszek
Sound Production: Schmooze
