Rosa Paris has launched a condensed version of itself for brands that don’t want to commit themselves on a long-term basis and are looking for a quick creative solution for their campaign. It’s called Joia Paris and it is offering a new kind of deal for brands – 2 weeks, 2 ideas, no pitches, a simple, clear financial engagement from the start. It is also promising results, “because the proposed creative solution must have an immediate, measurable impact”. 

“At a time when everything is accelerating, when consumers need to be constantly surprised and when companies are struggling to rebrand themselves, it’s time for a new model for communication agencies – joia paris,” the agency stated. 

The new agency works on a model called Quick&Strike, a 2-week workshop with clients to find a strategic idea and deliver two campaign ideas. The agency team will be led by one of the co-founders or managing directors and a dedicated team (strategist, planner, creative).

Rosa Paris co-founders, Jean-Patrick Chiquiar, Jean-François Sacco and Gilles Fichteberg, stated, “Joia corresponds with a return to more instinctive advertising – more immediate to make an impression immediately. We wanted to develop a more collaborative approach with clients, more immersive, to go to where they are, with a commando state of mind to solve a particular problem. It’s a new win-win operating mode: we think fast, we find fast, we choose fast, we impact fast, and we see right away if it works. 

“Customers want solutions that make their lives easier. Here everything is simpler.” 

Cédric Meston, co-founder of Happyvore, commented, “This approach saved everyone time: we avoided a pitch competition, which is always very time-consuming, we worked right away in a collaborative mode where there wasn’t a client on one side and an agency on the other, but rather everyone in commando mode to find the campaign that was able to make the brand stand out.” 

Emmanuel Werba, co-founder of Transmissio, stated, “We’re a start-up. We didn’t want a classic format where you go through a pitch competition, brief an agency, they work in a room for a month, we make them work again for a month, and we take another 3 months to produce the campaign. With the Joia method, everyone was a winner. No competition, but rather collaborative work where, in 2 months we briefed, designed, produced and broadcast our first campaign.”