There’s only one mystery that man knows he will never solve. It’s greater than the question, “Where does the universe end?” Greater than the mystery, “Are we humans alone?”

It’s “Where is my other sock?”

But Monoprix and Rosapark have made the question redundant. They’ve solved the problem, if not the question. They’ve created the three sock pair.

French retailer, Monoprix is selling socks in threes. The packs are being online at www.monoprix.fr and several store locations.

To celebrate this momentous innovation – “one will revolutionise the entire sock paradigm,” according to the partners, Monoprix and Rosapark have created a digital film inspired by this daily struggle.

The film features several characters all united by the universal question, “Where is my sock?”

The campaign will be amplified online where tweeters in France can enter to win the packs using the hashtag #OùEstMaSocks (Where Are My Socks). The film will run on Twitter, trueview, Youtube and on all the brand’s social networks.

Credits:

Agency: Rosapark

Co-Founders: Jean-Patrick Chiquiar, Gilles Fichteberg & Jean-François Sacco

Creative Directors: Gilles Fichteberg & Jean-François Sacco

Copywriter : Hélène Boudin

Art Director : Nazgol Athari-Nejad

Associate Manager: Quentin Labat

Account Director: Lucile Wissocq

Head of Digital Strategy: Jeanne Neuschwander

Account Manager: Charlotte Giraud

Strategic Planner : Sacha Lacroix

TV Producers: Thomas Laurent & Cerise Podetti

PR: Mélanie Colléou & Theda Braddock

Production: De Gaulle

Director: Tom Bartowicz

Client: Monoprix

Client Team : Florence Chaffiotte, Nicolas Gobert, Stéphanie Jallet & Angeline Froger