Special Australia has gained Ryan Fitzgerald as executive creative director in Melbourne from Clemenger BBDO, where he was joint-ECD.
Fitzgerald’s appointment is the beginning of a new phase of the agency’s Melbourne expansion. Since opening, Special Australia has grown significantly due to a host of new business wins such as ANZ bank, Bonds and Netflix.
As ECD, Fitzgerald will join a growing Melbourne leadership team with the ability to further deepen local client relationships. His job will be not just to make Special reach its full potential in the southern city, but also to add his creative firepower to Special’s already strong national offering.
Fitzgerald has an impressive track record with a vast creative and cultural impact on Clemenger BBDO Melbourne. Prior to Clemenger BBDO, Fitzgerald returned from five years at Droga5 New York, where he was responsible for a collection multi award-winning work. Some of his most notable campaigns include selling Australia to the world under the guise of a Crocodile Dundee reboot for Tourism Australia, creating a documentary with Gotham Chopra and Steph Curry for Under Armour and helping to establish Earth’s Black Box in aid of climate change.
He has also won all the awards that matter, including a Titanium at Cannes. And he was the recipient of the first-ever Logie for Most Popular Television Commercial.
Julian Schreiber, partner and chief creative officer at Special, stated, “There’s no doubt this is a significant moment in the history of Special Australia. Ryan’s exactly what we hope for in a creative leader. A rare talent who’s innately driven to make great work, believes an agency is the ultimate creative project to work on and is also just a really good human who cares about the people he works with.”
Fitzgerald commented, “World class humans doing world class work — it’s pretty simple really. Add in the opportunity to sculpt the next phase of this impressive collective with someone of Bec’s smarts and creative nous and it makes for an opportunity that I could not be more excited about.”
Tom Martin, partner and chief creative officer, Special, added “We’ve known Ryan for a long time and it’s always been our hope that we would have the chance to work with him again. When this moment arose and we sat down together and really talked about what we believe makes not just great work but a great agency we knew we had to make this happen.”
Rebecca Stambanis, partner and chief strategy officer, Special, added “Ryan is the partner in crime I’ve been waiting for. He’s not only going to be the standard that everyone strives for creatively, but he has a keen business acumen and strategic mind that will be invaluable in helping shape where we go next. I can’t wait to get started with him on setting the course of how our Melbourne office can keep expanding and flourishing.”