I’ve acknowledged before that Ryan Reynolds does have an advertising formula. It is identical to his comedic style in movies and he uses it in most of his commercials. But it often reveals uncomfortable – real and wickedly funny – truths and it is unquestionably engaging.
Here it is again, used for charity, SickKids, the premise being that sick kids can’t be how they normally are – little “pricks” (that’s a quote from the spot), SickKids needs donations to restore this natural childhood condition.
Granted, it’s not an entirely original idea. (These are fewer and further between now that anything can made into an advertising medium.)
…The campaign is endearing, though. And Reynolds has added drawcards, Toronto Maple Leafs star, Auston Matthews, and Michael Bublé, for good measure – again with his flair for sardonic wit.
The spot by Maximum Effort asks people to support the campaign at SickKidsSweaterLove.ca.
Here is last year’s effort:
