Saatchi & Saatchi Australia has produced it first campaign for Chemists’ Own, Australia’s leading private label over-the-counter medication brand, after winning the account in a competitive pitch.
The campaign, There’s a Chemists’ Own For That, highlights the firm’s wide selection of daily remedies as viable alternatives to established brands, helping to bolster pharmacists’ ability to offer equally effective, cost-conscious options to their customers. It is running across digital and TV, supported by social and OOH elements.
Daniela Priekopa, general manager – marketing, health, of Chemists’ Own parent, Arrotex, commented, “There’s a Chemists’ Own For That is the perfect encapsulation of our offering – remedies for all manner of every day ailments, every bit as good as the market leaders. We have high hopes that this campaign will drive permission for us to be in the conversation at the counter.”
“We had a lot of fun creating the campaign and working with the amazing team at Arrotex. We’re looking forward to what’s next.”
Credits:
Client: Arrotex (Chemist’s Own)
Creative Agency: Saatchi & Saatchi Australia
Media: Zenith
Production: Prodigious
