An insight that Brits feel they have no control over their energy consumption has led to a visually striking campaign, Do Energy Differently, by Saatchi & Saatchi London for energy provider, OVO. OVO owns smart solutions that put people in charge.
its reassuring hero commercial is housed ironically in a horror story, directed by Réalité (aka Jason Causse & Alba Solé at CANADA London), a visual metaphor for the terror of out-of-control energy use. Ultimately, it encourages customers to be champions of their own home, and embrace technology to bring control, affordability and energy efficiency to the most important space in their lives.
Production of the campaign film focused on shooting as much in-camera as possible, using rigged and puppeteered appliances rather than relying heavily on CGI. This approach brings a clunky, clumsy and upbeat tone to the appliances’ behaviour as the family becomes overwhelmed by the abundance of energy-consuming devices. OVO emerges as a solution, restoring a sense of calm to their home.
The full campaign covers TV, audio, OOH and print, with media planning by Goodstuff.
Franki Goodwin, chief creative officer at Saatchi & Saatchi, stated, “This work is what happens when a simple consumer insight takes a creative leap into something wonderfully wild. Cut from this very relatable feeling to being on set with a magi-mix having a hissyfit and debating how angry a light can get in OOH and you’ve got us at our best. An incredible feat of agency, client and production partners with a shared ambition.”
Credits
Client: Ovo
Creative Agency: Saatchi & Saatchi London
Chief Creative Officer: Franki Goodwin
Executive Creative Director: Will John
Creative Lead: Sarah Heavens
Creatives: Will Blackburn & Avril Delaney
Design Directors: Nathan Crawford, Francisco Fernandes & Max Henderson
Designers: Ajay Sookraj & Shivani Panchal
Planners: Olivia Stubbings & Bridget Moyle
Planning Director: Shaun Murphy
Business Lead: Katya Hanbury-Williams
Account Director: Maddie Williams
Account Manager: Simran Randhawa
Executive Director: Sam Robinson
Producers: Lizzie Mabbott & Grace McDonagh
Production Assistant: Rita Aboderin
Production Company: Canada
Director: Réalité
Managing Director & executive Producer: Marta Bobić
Executive Producer: Daisy Gautier
Producer: Davey Ahern
Production Manager: Peter Arboine
Designer: Andy Kelly
1st AD: Shakir Hafoudh
Production Service: Armada +
Executive Producer: Roman Valent
Line Producer: Petr Slavic
Post Production: Selected Works
2D Lead: Pete Hodsman
3D Lead: Mickey O’donoghue
Producer: Will Howland
Post Production Assistant: Matthew Steven
Online Editors: Emma King & Dave Wishart
Grade: BaconX
Colourist: Hannibal Lang
Post-Production & VFX: Prodigious
Executive Producer: Jon Murray
Art Director: Andrew Bayliss
Editorial: Cabin Edit
Editor: Carlos Font Clos
Producer: Caylee Banz
Sound: 750mph
Sound Designers: Sam Ashwell & Mark Hellaby
Head of Production: Olivia Ray
Music: Emeralds Music
