The family car is not usually considered to be a sexy purchase. But Saatchi & Saatchi has changed all that with its story for the updated Toyota Kluger – gorgeous man notices attractive woman driving Kluger stopped at the lights – gets stared down by her young son. There’s even a touch of humour to intensify the ad’s appeal.

The launch campaign, Built for families. Designed for attention, was directed by Tim Bullock from Scoundrel will extend across a suite of TV spots supported in social, outdoor and digital.

Credits:

Agency: Saatchi & Saatchi Australia

Chief creative officer: Mike Spirkovski

Associate creative director: Dan O’Connell

Associate creative director: Sam Chappell

Executive producer: Kate Gooden

Managing partner/planning director: Alex Speakman

Managing partner: Ben Court

Group business director: Sam Jones

Production company: Scoundrel

Director: Tim Bullock

Executive producer: Adrian Shapiro

Producer: Julianne Shelton

Editor: Adam Wills

Sound: Rumble Studios

Post Production: Heckler

Client: Toyota Motor Corporation Australia

Divisional manager, national marketing: Wayne Gabriel

Corporate manager, brand management & communications: Yolande Waldock

Manager, marketing communications – commercial vehicles & SUVs: Hannah Roy

Brand & LTOA manager, national marketing division: Nadine Johnston