The British Heart Foundation (BHF)’s lottery commercial gives your heart a little flutter. That’s apt because the “little bit exciting” lottery also raises funds to support the BHF’s lifesaving research. Saatchi & Saatchi has tapped into the insightthat the thrill and mood-boosting potential is one of the reasons people play the lottery. Its 40-second spot gives viewers a flood of little flutters, likening The BHF’s Weekly Flutter to little bit exciting moments such as whistling for the first time, a perfect pancake flip and an unexpected sneeze.
Franki Goodwin, chief creative officer, Saatchi & Saatchi UK, noted, “New work for the British Heart foundation? That’s a little bit exciting! As your finger hovers over the play button your hopes are high but…not too high! That’s the idea in a nutshell. These cash prizes aren’t life changing but the lifesaving research is. Forget buying yachts or never working again, this lottery is a little flutter for a big cause and we’ve brought this to life in a very charming, humble way.”
The fast-paced film, directed by Newland’s Jonas Bang, features witty narration by actor, Alexis Rodney, and ultimately highlights how players’ little bit exciting thrill can have real, meaningful impact for the BHF.
Leah Mates, director of marketing and fundraising at the BHF, commented, “The Weekly Flutter, British Heart Foundation’s weekly lottery, is a fun, and rewarding way for people to support our cause. The excitement and intrigue of the weekly draw gives them the opportunity to win prizes of up to £1000 safe in the knowledge that money raised will fund lifesaving research. While the Weekly Flutter itself is a little bit exciting, at the BHF we are very excited to be able to showcase our lottery to customers across the UK through this new TV advert.”
Credits
Client: British Heart Foundation
Advertising Agency: Saatchi & Saatchi
Chief Creative Officer: Franki Goodwin
Executive Creative Director: Paddy Fraser
Creative Director: Lauren Dyer
Copywriter: Katy Stanage
Art Director: Alice Marani
Senior Strategist: Polly Goodman
Managing Partner: Humphrey Taylor
Business Leads: Paul Mchugh & Cameron Saville-Smith
Account Director: Zara Hutchins
Account Manager: Nadège Jourdan
Agency Producer: Josephine Roloff
Media Buying Agency: PHD
Media Planner: Laura Farmer
Production Company: Newland
Director: Jonas Band
Director of Photography: Arvid Kornstrand
Directors Assistant: Jamila Al Adwani
Executive Producer: Trine Pillay
Production Assistant: Sam Luker Brown
Offline Company: Stitch Editing
Editor: Jack Singer
Assistant Editor: Laure Reyes
Offline Producer: Angela Hart
Post-Production Company: Black Kite
Producer: Polly Durrance
Colourist: Tom Mangham
VFX Artists: Guillaume Weiss & Jonny Freeman
Sound Company: Factory
Sound Engineer: Dan Berkwirth
Sound Producer: Beth Massey
Track: Roll Of The Dice
Label: Abbey Road Masters
Library: Universal Production Music
