Why do people always hang out in the kitchen at parties? According to Iggy Pop it’s because that’s where the action is. And the action of Iggy Pop’s party is very weird.

Saint Elmo’s has grabbed your attention. And that’s an achievement. This is a commercial for German kitchen outfitter, Schock’s sinks. They may be colourful, but sinks are not a high interest category.

This is Iggy Pop’s second commercial for the brand. The 2021 campaign focused on the sustainability strategy, Sink Green, and introduced the green team of species-protected animals from the Bavarian Forest. In the new campaign, there are two 15-second commercials in which Iggy Pop highlights product features such as durability and ease of care. The main commercial highlights Schock’s colour range.

The new campaign is running online and in social, plus OOH in Germany.

Credits:

Agency: Saint Elmo’s Munich
Chief Executive Officer: Stefan Schuette
Chief Creative Officer: Matthias Harbeck
Creative Director: Arwed Berendts
Art Director: Angelika Berger
Managing Director: Christoph Kahlert
Account Lead: Sina Seehuber

Production: Namoto
Managing Director: Jochen Hirt
Executive Producer: Steffen Rodewoldt
Artist: Klaus Pichler

Production Company: Ondamax Films
Director: Massimo Hanozet

Music & Sound: Electro Guzzis
Sound Designer: Markus Krause