Technology is brilliant – if you can use it well. Some companies are not built to do that. Industry leader, Sally Tobin, has launched AiPX Ventures, an AI-native venture studio designed to support founders at the earliest and most pivotal stages of building their companies.

“Every company I’ve built has reinforced the same lesson: the hardest problems aren’t the ideas; they’re the systems that sit behind them. With AiPX, we’re taking what we’ve learned from building and exiting multiple businesses and applying it to support founders who are creating the next generation of AI-native platforms that solve genuine industry bottlenecks,” Sally Tobin stated.

The founder and former managing director of Mars United Commerce ANZ (now part of Publicis Groupe), brings over 20 years’ experience spanning commerce marketing and technology product innovation to her new company. She has built and exited multiple businesses with combined enterprise valuations of more than $900 million. At Mars United, she led the expansion into retail media, e-commerce and MarTech, alongside acquisitions that scaled the business across Asia Pacific.

AiPX works on industries still constrained by fragmented and outdated technology stacks – sectors where AI-native platforms can streamline workflows, optimise operations, and accelerate decision making and growth at scale. Unlike a venture capital fund, the studio works hand-in-hand with founders to identify opportunities, design platforms, build MVPs, and take products to market.

Tobin is joined by joined by Gary Head, former general manager of Omnichannel, Mars United Commerce, and company secretary of industry body Shop! ANZ, who has been appointed as chief product officer at AiPX Ventures. In a career of fifteen years across advertising and product design, Head led award-winning omnichannel campaigns and spearheaded the global rebrand to Mars United Commerce ahead of its acquisition by Publicis Groupe in 2024.

He will lead product architecture and platform development across the AiPX portfolio and work with Tobin to drive the studio’s AI-native initiatives. His new role coincides with Head’s ongoing work with Cart Index AI, a venture he launched last year to close the creative effectiveness gap in retail media.

“It’s incredibly exciting to be back working with Sally to help founders turn ambitious ideas into real, scalable products,” Head commented.