Sam I Am has added the fresh creative vision of British-born, Sydney-based director and photographer, Charlie Grant to its roster. Grant, known for his bold compositions, striking colour palette, cheeky narrative edge and character-driven storytelling, brings a level of craft and creativity that aligns perfectly with Sam I Am’s commitment to representing forward-thinking, distinctive voices.

With a background in advertising and urban design, Grant approaches every brief with a sharp visual sensibility, balancing refined lighting and composition with a sense of play and personality. His campaigns are emotionally resonant and full of character, blending human storytelling with polished craft.

“Charlie is an excellent fit for SIA. He’s an art director turned director and photographer, fusing the two disciplines with excitement and a passion for play in all mediums,” stated Samantha Simpson, founder and creative director of artist management and production company, Sam I Am. “Working with collaborative, future-focused creators in an ever-evolving industry will always be a great source of inspiration. We’re channelling ideas into creative faster than ever, with magic toolkits. In a new creative frontier, Charlie is most definitely up for the challenge.”

Grants impressive portfolio spans advertising, fashion and lifestyle across both stills and motion. He has created campaigns for Meta, Sony, McDonald’s and Uber One, with his work also appearing on covers and in leading publications such as Harper’s Bazaar, Marie Claire, Numéro, Denizen, Boss Hunting, Grazia, and Icon. Grant’s recent work for McDonald’s, Mutti, Red Rock Deli and Uber Eats demonstrates his ability to turn everyday moments into bold, cinematic stories.

“Sam I Am feels like the perfect home for the next chapter of my commercial work,” Grant commented. “I’ve always admired their position in the industry and the way they champion artists who sit at that exciting intersection between art and advertising. They understand the creative line I love to walk, where commercial clarity meets bold, expressive image-making. I’m very excited to partner with a team who are just as eager to experiment with fresh techniques in bringing new ideas to life.”

Grant joins a curated roster of photographers and directors at Sam I Am, who blur the boundaries between art and advertising, offering a fresh take on modern storytelling. He is available for commercial, editorial, and branded content projects across Australia and internationally.

Explore Grant’s work and skills here or email contact@samiam.com.au to book.