Apparently, Apple’s humorous mini epics are making Samsung want to have what Apple has. Samsung’s first humorous mini epic was the story of two ambitious interns. Now Samsung has become more ambitious itself. Its new mini epic, for the Samsung Galaxy S23 Ultra, ties into the multiverse of Marvel Studios’ Loki Season 2, which is streaming on Disney+, and is built around the claim that the phone is one of the most powerful items in Marvel’s multiverse.
The film, All Hail Loki, was created with the Marvel Studios Partnerships team, directed by Kasra Farahani with creative content company, Chromista, and is set in the world of Loki. Farahani has also directed one of the upcoming episodes in Loki.
All Hail Loki is the story of a Time Variance Authority agent, who uses the phone to travel across time to find the God of Mischief. As expected, he uses the phones advanced features to do so.
The campaign includes 12 months of Disney+ free with the purchase of a Samsung Galaxy S23 Ultra.
Credits
Brand: Samsung
Marketing Manager: Lea Farkas
Senior Marketing Manager: Jamie Green
Partner: Disney
EVP, Marketing Partnerships and Special Events: Lylle Breier
VP, Marketing Partnership, Product Placement & Creative: Ty Ervin
VP, Partnership Management & Ops: Holly Frank
Director, Creative MKTG Partnerships: Andrew Staub
Writer & Producer: Evan Aronson
Director, Promotions EMEA: Owen Dommel
Brand Marketing Director: Sophie Long
Senior Partnership Marketing Manager: Zoe Minney
Manager, Marketing Partnerships & Promotions: Caroline Hogan
Senior Manager, Marketing Partnerships & Promotions: Victor Farfan
Senior Manager, International Marketing Partnerships & Promotions: Laura Fisher
Director, Marketing Partnerships & Promotions: Kristie Cheung
Director, Creative Marketing Partnerships & Promotions: A.J. Fierro
Partner: Google
Product Marketing Manager – Google Android UK: Sam Coleman
Production: Chromista
Director: Kasra Farahani
Co-Founder & Executive Producer: Ted Robbins
Partner & Managing Director: Jeff Baron
Producer: Chris Palladino
Editorial: The Den
Editor: Pieter Viljoen
VFX: The Mill
Managing Director: Anastasia Von Rahl
VFX CD Lead: Rod Jimenez
3D VFX Lead: Chris Bedrosian
VFX Set Supervisor: Lester Brown
VFX Executive Producer & Producer: Mariah Gill-Erhart
VFX Coordinator: Ryan Love
Music & Sound: DuoTone & Lime Studios
Executive Producer & Head of Commercial Music Production: Ross Hopman
Senior Music Producer: Gio Lobato
Director, Music Licensing & Business Operations: Dana Hom
Music Production Business Manager: Greg Tiefenbrun
General Audio Assistant: Eugenio Gonzalez
Composers: Jordan Lieb & Brad Fischer
Executive Producer, Audio Post: Ross Hopman
Senior Mixer & Sound Design: Andy Green & Matt Miller
