Social media posters get all the glory. But who takes the photos? Samsung is bringing the often-overlooked heroes of social media, the Unsung Snappers, to the fore. These are the dedicated people spotted often in the wild behind a phone camera, doing their best to get the perfect shot for someone else. Almost half of Australians make up this group, with 45% of those surveyed admitting to taking photos for a partner, friend or family member’s social media at least once a week.
While many Aussies will go to great lengths to ghelp out a mate, new research has found that the majority of Australians (70%) say that taking photos for social media can impact their ability to simply enjoy the moment. 57% say their biggest frustration is when it takes too long to get the ‘perfect’ photo in public and almost half of Gen Z (50%) and millennials (46%) have said they’ve felt embarrassed taking photos of others.
The campaign supports the launch of Samsung’s new super slim Galaxy S25 Edge. It frees the Unsung Snappers of Australia of both these burdens. It has the tools they need to capture the perfect shot almost every time.
Joshua Gross, Sophie Monk’s husband, is all too familiar with the work required of an Unsung Snapper. “If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world,” he stated.
“While I’m lucky to have a gorgeous subject, I’ll often take hundreds of shots to make sure we get ‘the one’. There’s always the risk of uncontrollable aspects – weather conditions or someone walking into frame without us realising. While I’m focused on securing the perfect shot, I have to put my muse first, and with the Galaxy S25 Edge, Samsung has made it easier for hard-working Unsung Snappers like me to get an amazing photo.”
“The Galaxy S25 Edge, with its flagship camera and Galaxy AI enhanced image capture and editing suite gives Australians the tools they need to nail the shot— replacing retakes and complaints with effortless, shareworthy moments,” noted Nathan Rigger, head of product, mobile eXperience at Samsung Australia. ”By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment.”
