Samsung and Sony Pictures’ Spider-Man: Brand New Day have got together to launch Samsung Galaxy Z’s new anti-break (folding) phone. The result is a two-minute story that blends actual clips from Spider-Man: Brand New Day (due for release on July 31) and a product demo of Spider-Man’s newest handy gadget – a phone that won’t be broken by his exploits.
The spot is a teaser for a larger product story that continues during Samsung Galaxy Unpacked on July 22. Jacob Batalon as Ned Leeds is also threaded into the story, tracking Spider-Man with the Spidey Tracker [read: interactive fan experience] that he introduced earlier this year. Batalon also comes on board as Samsung’s newest brand ambassador.
The commercial was directed by Emmy-nominated production designer, Kasra Farahani, who worked with Marvel on Loki (2021–2023) and The Fantastic Four: First Steps (2025), and produced by Chromista.
