Sandipan Bhattacharyya, managing director & chief creative officer, GREY group India, has been promoted to the newly created role of chief creative officer, GREY group, South Asia, responsible for strengthening Grey’s creative across India, Pakistan and Bangladesh.

Bhattacharyya joined GREY in 2015 as chief creative officer, India, adding managing director role in 2020. Prior to GREY, he was executive creative director at BBDO India for seven and a half years and spent three years at Saatchi & Saatchi. Under his leadership, GREY India has achieved many notable creative milestones. He led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show and several Effies. In addition, he has played a major creative role in expanding the agency’s transition into a truly integrated one with ideas for a digital-first world.

Nirvik Singh, global chief creative officer & president international – Europe, Africa, Middle East, Asia-Pacific and Latam, stated “Under Sandi’s leadership, GREY India has launched some of the most iconic, award-winning campaigns in the last decade. His understanding of cultural nuances and leveraging these insights is superb. In his new role, he is well-positioned to create more ground-breaking, famously effective work for our clients across South Asia and can continue to push our borderless philosophy and build a culture that nurtures the best creative talent across the region.”

Bhattacharyya added, “Having worked closely with our creative stars across this region, I’m awed at the width and depth of hybrid talent that GREY has. Really excited to collaborate with them on ideas that will hopefully have a global footprint. We’ve always believed in ‘Borderless’ talent for our clients, and this gives me the opportunity to demonstrate it amply.”