The motto of Toronto agency, kbs+, is Do things that matter. Santa matters. So the agency has rebranded him.
OK, it’s a self-promo. But it’s perfectly timed, generous in spirit and a lot of fun. We let kbs+ tell its own story:
“We love brands. We love Santa. And we love how one of the world’s most popular brands popularised his look back in the 1930s. But we wondered: What would Santa look like if other brands got there first?
“So we created a series of 12 Rockwell/Sundblom-style illustrations with gifted Canadian artist, Sharif Tarabay. Each illustration reimagines Santa from the ground up. Sharif also became the subject of our short film. Here’s a guy who has painted Santa for years. Who looks a little like Santa. Who may even be Santa. Thing is, Sharif also has a problem with Santa.
The project is The brands of Santa.
Credits:
Illustrator: Sharif Tarabay
Agency: kbs+
Chief creative officer: Matt Hassell
Executive creative director: Ian Mackenzie
Associate creative director: Jon Lane
Writers: Warren Hass & Robin Porter
Agency producer : Brenda Surminski
Social media: Lisa Pratt
Production company: OPC
Directors: Jon + Torey
Line producer: Ian Webb
Executive producers: Harland Weiss, Donovan Boden, Liz Dussault
Editing: Ryan Hunt @ School Editing
Executive producer: Sarah Brooks
Colour: Conor Fisher @ Alter Ego
Music and sound design: TA2 Music
