Sara Radovanovich and Sally Fung have joined Canada’s Broken Heart Love Affair (BHLA) as creative directors. The pair will start August 11 and bring with them a track record of awarded work and innovative thinking for brands such as adidas, Air Canada, Amazon, IKEA, BMO, BMW, Heineken, Google, Sephora, and the Canadian Down Syndrome Society (CDSS).

“BHLA was founded on the concept of bringing the love back,” stated Rachelle Claveau, executive vice president and national managing director, BHLA. “Sally and Sara have shown a distinct ability to create work that we all love, clients love, and audiences love. Their passion and creative spark are precisely what this market needs more of and exactly what BHLA is looking for in this moment of our journey,” she added.

Radovanovich and Fung have been consistently recognised by the industry’s top award shows Individually and together, with wins including a Grand Prix Lion in Direct for Adidas Runner 321, as well as One Show, D&AD, Clios, Effies, LIAs, and Webbys. They have been named in AdWeek’s Creative 100 and ranked fifth globally as One Show creatives, capturing a Penta Pencil. Both Sally and Sara are active mentors and advocates for diversity and inclusion in the creative industry.

“We’ve been crushing on BHLA from afar for a while now – and as it turns out, they’ve had feelings for us too,” Radovanovich stated.

“We can’t wait to get started and see where this goes. But they’ve asked us not to try and break in anymore until our actual start date,” added Fung.