Honda fans are not just bikers. They travel the world on Honda motorcycles, trail into the forest, and keep exploring new territories with only one limitation. The land stops them. Honda aims to be the power that moves people forward. So Scrum x ADK Thailand helped Honda move them beyond the land.

The partners created The Borderless Vest Jacket, the world’s first outdoor jacket that doubles as a life jacket. The jacket not only keeps wearers warm on land but also doubles as a life jacket, demonstrating Honda’s commitment to pushing boundaries.

The meticulously detailed jacket also demonstrates Honda’s Honda’s dedication to innovation, transitioning seamlessly from land to water activities.

Here are some of its features. Ample, cleverly integrated storage pockets provide both function and fashion. Advanced 20 mm. foam provides superior buoyancy and safety. An innovative lock-in system gives a secure and comfortable fit. And a sleek, intuitive distress signal device achieves reliable emergency assistance in water.

SCRUM x ADK Thailand launched the jacket for Honda Marine by Thai Honda to promote outboard motors at Motor Expo Thailand.

Credits:

Brand: Thai Honda (Honda Marine)
Agency: Scrum X ADK Thai
Chairman: Masato Suematsu
Chief Executive Officer: Thanawat Meesawat
Managing Director: Panupong Piyatanasirikul
Chief Creative Officer: Wikorn Rojarayanont
Associate Creative Directors: Apichat Napattanakij & Supachok Tiyakunpugdee
Art Directors: Supachok Tiyakunpugdee, Panika Singudom & Wikorn Rojarayanont
Copywriters: Apichat Napattanakij, Phanuphong Cheepjittrong &Wikorn Rojarayanont
Agency Producer: Jutamart Sanguanyod
Account Director: Piyawadee Thongbu
Account Executive  Chotirat Prommachot
Strategic Planner: Jirakit Insrithong

Film Production Company: Phakhwan House
Managing Director: Somnarong Kantachavana
Director: Somnarong Kantachavana
Director of Photography: Somnarong Kantachavana
Cinematographers: Peerayut Detkaew & Yothin Bunnak