R/GA Australia has amped up its creative departments with a number of creative hires and promotions across Sydney and Melbourne.

Higgins commented, “It’s a significant time for us. R/GA has always embraced non-conformity, and now we’re taking a new approach that centres on a diversely disciplined, but unified team navigating all phases of a project. We’re continuing to build a studio that harnesses creative tension to unleash next level creative innovation.”

Rachel Blacklaws and Andrew Singleton join R/GA Melbourne as creative directors TBWA\Australia. The duo bring a wealth of experience and a disruptive approach from stints at Dentsu, McCann, and Grey, working with brands such as Menulog, adidas, Nissan, ANZ, Lucozade, and WorkSafe.

“R/GA has real ambition to look at creativity in a new light, which excited us from our early conversations with Ben and Seamus. The studio is in the midst of a transition, which will see them injecting creativity and innovation into every touchpoint – it’s a super exciting time for us to join. Having seen under the hood, we can honestly say they’re doing things differently to any other Aussie agency.”

In Sydney, senior copywriter, Kate Ross, and senior art director, Courtney Fay, have been promoted to associate creative directors. Their passion for smart tech, digital, and social impact, has been impactful in their five years at R/GA. They have been behind award-winning work including Uber’s Vaccinate the Block and Nike’s For Every Body, an AR-enabled retail experience celebrating female diversity and community.

Alex Morris, R/GA’s newly appointed senior copywriter, joins from London. Blurring the lines between entertainment and tech, Alex has battled unwanted dick pics with NFTs, held agencies’ accounts hostage on TikTok, and even launched the first digital mascot in the NBA.

Teaming up with Alex is Aaron McCann, promoted to senior art director, who has left his mark on global campaigns for Nike and Google, as well as local work for A-Leagues and McDonald’s.

R/GA’s creative expansion aligns with Seamus Higgins rejoining as chief creative officer for Australia in June of this year. Higgins partners with Ben Miles, VP, executive creative director, brand design, APAC, to co-lead the studio’s creative offering across integrating brand, experience, and communications teams.

Ben Miles added, “This team is a cross-section of hyper-collaborative talent, all focused on the bigger picture of client business. How they work is a break away from outdated structures, exploit the intersection of their skills, and deliver groundbreaking work that meets new client needs.”