A most intriguing ad that holds your attention in its grasp to the very end. It’s simply the story of pizza delivery but where that pizza needs to get to is wild – the top of a fictional apartment building that towers (precariously) to the sky – its apartments representing every way of living and interiors style from Gen Z to Boomer, gamers to yogis. The point of the commercial is that O2’s Internet@Home fixed network provides the right internet service for Every Home. As Alex, the pizza delivery person passes the building’s occupants, the viewer can see them streaming, working, dancing to online radio with smart speakers, uploading videos…
It’s a wonderfully creative way to present the offer.
The beautifully crafted film was directed by Rodrigo Saavedra out of Rekorder, with DOP, Benjamin Todd, and 3D production by Sehsucht Munich. The eye-catching sets were designed to give an insight into different apartments, in a Wes Anderson-style fly on the wall style.
Leif Johannsen and Patrick Matthiensen, managing partners creation at Serviceplan Bubble, stated, “In order to communicate our message as simply and memorably as possible, we have developed the ‘Every Home’: a house in which we stage scenarios of different types of internet usage in different dwellings.”
Michael Falkensteiner, director brand & marketing communications O₂ / Telefónica Deutschland, added, “With our network campaign we have successfully positioned O2 as a mobile provider with a very good network.
But at the same time, O2 has the largest home internet availability in Germany and is the first German provider to offer a fixed network tariff for all technologies. Therefore, we also want to make O2 a well-known and popular brand for fixed network offers and significantly increase the perception of our Internet@Home products. We want the O2brand to be firmly anchored in the minds of consumers when they think of fixed network.”
Credits
Client: Telefónica Germany (O2 Deutschland)
Chief Consumer Officer: Wolfgang Metze
Director Brand & Marketing Communications: Michael Falkensteiner
Head of Competence Center Communications: Brigitte Giels
Senior Marketing Communications Manager: Stefanie Welter
Agencies: Serviceplan Bubble & Neverest Hamburg
Global Chief Creative Officer, Serviceplan Group: Alexander Schill
Managing Creative Partner: Leif Johannsen
Creative Director Copy: Daniel Steller
Creative Director Art: Pavel Bondarenko
Senior Art Director: Tudo Cucu
Senior Copywriter: Philipp-Morten Gohla
Art Directors: Felix Ebell & Theresa Fechler
Managing Partner: Lars Holling
Account Director: Sabrina Schwartz
Account Manager: Nico Lohmann
Junior Account Manager: Johanna Pitz
Agency Producer: Christoph Köhler
Film Production: Rekorder
Director: Rodrigo Saavedra
Production Lead: Dominik Meis
DOP: Benjamin Todd
Production Designer: Mark Connell
Editor: Marcelo Vogelaar
Recording Studio: NHB Studios
Post-Production & Grading: Fernando Lui @ Marla Colour Grading
Sound Design: NHB Studios
Music: Peder & Asger Baden
3D Production & VFX: Sehsucht München
Service Production: Shelter Film
Media Agency: Michael Sack @ Havas Media Germany
