Nasdaq’s new campaign by Sid Lee asks people to question everything. To Question Today in order to Rewrite Tomorrow.
The campaign evolves Nasdaq’s longstanding brand platform Rewrite Tomorrow, by adding thus actionable twist. It demonstrates Nasdaq’s history of challenging the perceived limits of the financial system and advancing progress in other industries – showing where disruption can foster present and future advancements.
The question mark at the centre of the campaign asks audiences to shift their perceptions from what exists now, to what could be discovered by questioning the status quo. Question Today comes at an important time in Nasdaq’s history and follows Nasdaq’s 2022 divisional reorganisation that moved the company’s position forward to become the trusted fabric of the world’s financial system.
The global campaign will roll out via linear TV, digital, streaming, print and out-of-home (OOH) platforms, as well as on Nasdaq’s organic channels.
