Home became the epicentre of life during the pandemic and creativity in home retail advertising has thrived ever since. The newest addition to the collection is by Sid Lee Paris for interior design brand, Plum, an eye-catching new print, outdoor and digital campaign created using a collage style. The campaign underlines Plum’s mission to inspire – that “only your imagination sets the limits of what is possible with Plum”.
The unique campaign was designed to grow recognition for the brand being Plum’s first brand campaign. It speaks to a new generation of homeowners and renters who want to go beyond pre-fab – the DIY generation that wants to design, create, and imagine. Whose homes are always a WIP. Sid Lee Paris’ colourful compositions highlight the different ways Plum can serve as not only a starting point for a whole new creative path, but a companion for those who never want to stop exploring. The campaign also includes a digital film reinforcing the visuals’ aestheticism, by playing off the brand’s name. By turning the brand’s letters, P-L-U-M, into an acronym – project, list, unique, material – Sid Lee Paris illustrates everything PLUM represents.
“This our very first campaign. It embodies how Plum is making a bridge between inspiration and execution, to help our clients create a home that looks like no other. Sid Lee understood Plum’s reason of being, to imaginate and create, and they recognised our strength: inspiring and giving ideas,” stated Amandine Merle Julia, chief executive officer & co-founder, Plum.
“We had a lot of fun with this campaign, experiencing the brand the way the consumer does, building, creating and bringing to life different spaces, using the brand’s products,” added Stephane Soussan, creative director, Sid Lee.
The campaign, which runs in France, began mid-March and will continue through April.
Credits:
Client: Plum
CEO & Co-Founder: Amandine Merle Julia
Co-Founder: Marion Merle
Brand Campaign Manager: Kelly Boumard
Agency: Sid Lee
ECD: Sylvain Thirache
Creative Director: Stephane Soussan
Art Director: Layla Gras
Copywriter : Kim Froissant
President: Johan Delpuech
Social Media Creative: Thibaut Thureau
Account Director : Margaux André
Account Executive: Mathilde Magne
Producer: Laetitia Neves
Managing Director & Director of Strategy: Bruno Lee
Strategic Planner : Cloé Bouchart
