New York agency, Small, has created another big story for Italian supermarket, Esselunga. It follows, The Peach, that was launched in September, about a little girl trying to bring her separated mum and dad back together with a peach. The new TV campaign is the story of Carlo and Marta, and their friendship that endures over time, thanks to a walnut. Both everyday life stories are very rich in emotive power. The tagline, Your groceries are never just groceries, continues to be the foundation on which the narrative is built.
The Walnut was directed by the Rudi Rosenberg through Indiana Productions.
“With the second instalment of our story,” explained Roberto Selva, director of marketing and communication at Esselunga, “we wanted to portray a tale of friendship that withstands the passage of time and distance. We did this through a walnut, a symbolic fruit that aptly represents the concept of care.”
Here is its predecessor:
Credits
Agency: SMALL
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Creative Director: Paolo Montanari
Managing Director: Alberto Scorticati
Account Manager: Chiara Guadagnini
Production Company: Indiana Production
Executive Producer: Karim Bartoletti
Senior Producer: Lilli Auteri
Head of R&D: Giampaolo Rossi
Director: Rudi Rosenberg
DoP: Giacomo Frittelli
Set Design: Systa Bjornsdottir
Costumes: Elena Manferdini
Editor: Julien Panzarasa
Senior Post Producer: Alga Pastorelli
Post Producer: Alice Bellini
Colourist: Danilo Vittori
Post-Production: Proxima
Original Music: Alessandro Cristofori & Diego Perugini for Stabbiolo Music
Audio: Bravagente
Production Advisory: VA Consulting
Principal Consultants: Fabio & Stefano Arbitrio
Production Advisor: Simona Secondi
Marketing Data Analyst: Martina Vietri
