You don’t expect an auto share club to deliver a heartwarming father and son story. Toronto luxury auto share company, RCLUB, has.
You don’t expect it to be perfectly paced, grip your nerves tightly throughout (a child remote driving a Ferrari?!) and present you with an aahh moment surprise at the end. RCLUB’s does.
The creative idea comes from newish Toronto agency, Smaller Agency; director, Sean McBride, and production company, Someplace Nice.
The agency has managed to entwine into a very watchable 120-seconds the idea that luxury driving is a wonderful escape, the idea that that wonderful escape can foster connection and the thrill of driving a top-line sports car.
Wait for the end:
“Our goal was to capture the passion and joy that comes from driving. RCLUB is all about interesting cars, passion for driving and giving people access to great cars. It’s a lot to bring to life in a spot, so ultimately we focused on a simple story of a father-son relationship and the bond between them. It’s a great insight that we all bond over our passions and one that rings especially true for me as a parent,” stated director, Sean McBride.
Smaller Agency executive creative director, Noah Barlow, added, “Looking at RCLUB it’s easy to gravitate towards the fast cars and a slick clubhouse, but it’s so much more than that. They offer a unique family-friendly experience to come together over cars and that’s what makes it unique and interesting. We focused on the bonding moments that happen with cars and feel that ultimately it makes a much more interesting and heartfelt spot.”
Credits:
Agency: Smaller Agency
Executive Creative Director: Noah Barlow
Creative Director & Copywriter: David Ross
Art Director: Amber Hsu
Production Company: Someplace Nice
Director: Sean McBride
Executive Producers: Estelle Weir & Chilo Fletcher
Director 0f Photography: Michael Leblanc
Producer: Mike Smith
Editing: Outsider Editorial
Editor: Chris Murphy
Executive Producer: Kristina Anzlinger
Assistant Editor: Calum Moore
Colour & VFX: Alter Ego
Senior Colourist: Wade Odlum
Colour Assistant: Daniel Saavedra
Senior VFX Artist: Joel Osis
VFX Assistant: Hali Gale
Producer: Spencer Butt
Audio: Vapor & RMW
Engineer: Ryan Chalmers
Creative Director: Dustin Anstey
Executive Producer: Lindsey Bates