Coles is revving up the excitement of Christmas anticipation with agency, Smith St, through the impatience of an adorable Basset Hound decked out in festive reindeer antlers, who takes himself on a quest for mouth-watering Christmas treats (a clever way of showing Coles’ range in tempting displays).

Psembi Kinstan, chief creative officer of Smith St, commented, “It’s a privilege to make a Christmas ad filled with so much warmth and heart. In some ways, the Basset Hound is all of us, he understands that Christmas is all about sharing delicious food with the ones you love most.”

Coles general manager brand and marketing, Kate Bailey, stated, “At Coles, we feel incredibly privileged to be part of so many Aussie Christmases and grateful to help families and friends come together to make their celebrations special. This year, we’re proud to help Aussies enjoy a delicious Christmas with our exciting range of easy and affordable products – from unique and innovative Own Brand creations to award-winning favourites like ham and pavlova.” 

The full campaign spans in-store, owned, paid and earned media channels.

Credits
Client: Coles
General Manager – Brand & Marketing: Kate Bailey 
Head of Brand & Media: Lauren Shepherd  
Senior Marketing Manager: Zoe Garkinis  
Marketing Manager: Kailah Symons  
Media Manager: Stephanie Krstevski  
Social Media Manager: Elle Gardiner   

Agency:  Smith St
Production Company: MOFA/Maker
Post Production: ARC
Post Production Team: Tom Marley & Sarah Jones
Sound: Rumble, SMR & Level 2
Photography: Jesper Nielson
Content Marketing Agency: Medium Rare