Even if you’re not a fan of The Devil Wears Prada, Loewe’s new campaign, Decades of Confusion, should impress you. Fashion campaigns are usually not this much fun and very rarely do they NOT take themselves seriously.
Decades of Confusion is a spelling bee built on the fact that few people pronounce Loewe correctly. It is borrowed from a scene in The Devil Wears Prada.
In the two-and-a-half minute film, Dan Levy asks Aubrey Plaza how to spell Loewe, a challenge that thwarts Plaza again and again. Throughout the contest, they both appear in various Loewe outfits from 1971, 1986, 1995 and 2004.
The idea has social hit in its DNA and Loewe’s 52,000 subscribers should help that to happen.
Credits:
Creative Director & Designer: Jonathan Anderson
Photographer: Hedi Stanton
Fashion Editor & Stylist: Harry Lambert
Set Designer: Lauren Nikrooz
Post-Production: Modern Post
Editor: Danielle Schneiderman
