Airbnb marketing has two jobs – to encourage Airbnb vacationers and to encourage Airbnb hosts. This campaign attends to the latter job in a wonderfully warm way. The Kim Gehrig film produced by Somesuch shows that strangers are not something to be cared of – even hairy creatures can be respectful guests.

“Strangers aren’t that strange,” the commercial reminds its audience in its end title. “Try hosting.”

The hairy monsters were designed by Sonny Gerasimowicz, who created similar creatures in Spike Jonze’s film adaptation of Where The Wild Things Are.

Credits:

Production Company: Somesuch
Director: Kim Gehrig
Executive Producers: Kim Gehrig & Molly Griffin
Executive Producer & Producer: Anura Idupuganti
Producer: Alex Waite
DoP: Rodrigo Prieto
1st AD: Paul Barry
Production Designer: Chris Gorak
Creature Designer: Sonny Gerasimowicz
Director Assistant: Stephan Moni
Production Supervisor: Tyler Stubbs

Client: Airbnb
Global Head of Marketing: Hiroki Asai
VP Creative Directors: Scott Trattner & Eric Grunbaum
Head of Marketing Brand: Nancy King
Directors Brand Marketing: Stephen Canfield, Whitney McGraw & Sarah Russell
Art Director: Chris Hutchinson
Copywriter: Driscoll Reid
Director of Global Productions: Margaret McLaughlin
Executive Producer: Mandi Holdorf
Senior Producer: Jennifer Chen
Director Marketing Programs: Lindsey Linger
Lead Program Manager Marketing: Tiffany Goodeill
Business Affairs Manager Marketing Operations: Nihad Peavler

Editing: Cosmo Street US & Trim Editing
Editor: Tom Lindsay
Assistant Editor US: Anthony LaRocca
VFX: Blacksmith VFX
VFX Shoot Supervisor & 3D Lead: Tom Bussell
VFX Shoot Supervisor / 2D Lead: John Shirley
VFX Producer: Ashley Goodwin
Colourist: Mikey Pehanich
Music Supervisor: Buzzy Cohen
Music Producer: Quinn Donnell