Better, the online store for products that are kinder to the planet has released a condom this Valentine’s Day. Climaxxx, the carbon-neutral vegan condom, has launched with a sultry commercial that encourages people to “do it for earth”. The condoms are designed to raise awareness about the detrimental effects of climate change by focusing on something most people care a lot about.
Research from studies featured in places such as the National Institutes of Health (NIH) shows extreme heat caused by climate change can reduce testosterone, sperm motility, interfere with menstruation, and ultimately lower libido. Climaxxx tees up all this in a playful, snarky tone, and colourful brand design intended to raise the spectre of your sex life coming to an end without smarter moves…in and out of the bedroom.
As with all BETTER products, Climaxxx contains a healthy, yet ironic, dose of eco-anxiety – by design, especially in the case of Climaxxx. Eco-anxiety is not just increasing global temperatures, but also the mental health crisis caused by the existential threat of climate change that has been shown to lower intimacy levels – in other research from the National Institutes of Health (NIH).
“It’s not new news that our emotional state affects our ability to function. But what we found intriguing was the direct relationship between the mental stress caused by climate change and what that does to things in the bedroom,” stated Elliot Glass, BETTER co-founder. ”Climaxxx attempts to diffuse some of that eco-anxiety through our brand of humour, while encouraging people to take positive action.”
With an estimated 10 billion standard-issue male latex condoms manufactured every year, most end up in landfills, according to The United Nations Population Fund. Or, just as bad, our oceans. Instead, Climaxxx condoms, as well as BETTER’s other products, are sustainably made and responsibly sourced, with proceeds of sales directed to the BETTER Climate Fund, a community-driven endowment that finances climate mitigation projects.
“Unless you tap into the immediate and very personal impacts of climate change, it’s gonna be challenging to move the needle on positive climate action via consumer behaviours when we need it most, which is right now,” commented Ben Becker, BETTER co-founder. “And there’s nothing quite so personal as your sex life. Plus, who wouldn’t want to be more sustainable between the sheets?
Climaxxx condoms can be found here this Valentine’s Day.
Credits:
Client: BETTER
Agency: Spacecraft Earth
Co-Founder & Creative Director: Ben Becker
Co-Founder & Design Director: Elliot Glass
Co-Founder & Web3 Strategy Director: Mogie
Production Company: Blank Square Productions
Executive Producers: Dan Ruth & Edgar Esteves
Director: Logan Fields
Cinematographer: Ben Meserve
Editing: The Den Editorial
Senior Executive Producer: Jennifer Mersis
Executive Producer: Jenn Johnson
Editor: Pieter Viljoen
Post Production Coordinator: Zach Stoner
Colour: Rare Medium
Managing Partner: Heath Raymond
Colourist: Stephanie Park
Music: BUTTER Music and Sound
Executive Producer: Annick Mayer
Creative Sync Licensing + A&R: Malayna Ellis
Music Coordinator: Kriston Poindexter
Mix & Sound Design: Mr. Bronx Audio Post
Executive Producer: Hanna Choi
Producer: Maggie Norsworthy
Sound Designer & Mixer: David Wolfe
