Special Australia is announcing KFC’s arrival at Uber Eats with a 45 second drum roll. And if drummer, G Flip, isn’t enough to grab your attention – (Why wouldn’t he? He’s gorgeous) – what he is drumming with will. He is making a noise about KFC joining Uber East in a drum solo using KFC drumsticks.  

“To our knowledge, never before has a Chicken Drumstick ever been used by a drummer to bang the drums, much less do a dramatic solo,” Special noted.

Uber Eats, director of marketing ANZ, Andy Morley, stated, “We’re pumped to have KFC available on Uber Eats and we’re thrilled to be partnering with an artist of G Flip’s character and quality. They’re not just a sublime musical talent but also a genuine fan of Uber Eats.  We’ve been hoping to link up with them for some time – this was the perfect way to do it.”

“Announcing KFC is finally on Uber Eats is a simple message that just needed a bold execution to bring the two brands’ personalities together,” added Sarah Parris, creative director, Special. “Playing the drums with KFC Drumsticks seemed to offer the perfect amount of unconventional charm, energy and drama.”

The film and OOH will run alongside a social competition in which users can compete in a chicken thumbroll for the chance to win prizes including Uber Eats codes, signed G Flip merch and limited edition chicken-shaped drumsticks. Special worked closely with Ogilvy, KFC’s creative agency, to bring all of this fun campaign to life. The launch will also be amplified via PR and social activations, developed together with Mediacom and Hello Social.

KFC Australia, chief marketing officer, Sally Spriggs, commented, “KFC has been a big supporter of Aussie music for some time now, so being able to partner with the amazing G Flip for the next phase of our Uber Eats launch is something we’re excited for.”

The campaign will make its noisy debut across TV, OLV, BVOD, OOH, Social, CRM and PR in the coming days.

Credits:
Client: Uber Eats
Senior Director of Marketing, Apac: Lucinda Barlow
Director of Marketing, Anz: Andy Morley
Head of Marketing (Delivery) Anz: David Griffiths
Marketing Manager Anz: Olivia Sykes
Communications Manager: Nick Vindin

Client: KFC
Chief Marketing Officer, SOPAC: Sally Spriggs
Marketing Director, CX SOPAC: Claire Whish-Wilson
Brand Manager: Jordana Smith

Creative Agency: Special
Founding Partners & Co-Chief Executive Officers : Lindsey Evans & Cade Heyde          
Partners & Co-Chief Creative Officers: Julian Schreiber & Tom Martin                                 
Creative Directors: Sarah Parris, James Sexton & Wayne Ching                           
Senior Creatives: Alastair Flack & Mark Starmach          
General Manager: Tori Lopez
Team Lead: Caity Cowper         
Business Director: Gill Last                                
Business Manager: Bree Sullivan                                                           
Group Strategy Director: Celia Garforth 
Strategy Director: Kellie Box                 
Head Of Production: Sevda Cemo         
TV Producer: Kat Stephens                    
Stills Producer: Danielle Senecky                       
Digital Producer: Stacey Szabo                                                                          
Head of Design: Adam Shear
Designer: Cameron Morris
Social Lead: Sarah Mckie
Talent Director: Emily Stewart

Partner Agency: Ogilvy
Account Director: Maesie Harris
Creative Group Head: Shaun Branagan
Head of Strategy: Rachel Pool

Media Agency: Mediacom
Group Planning Director: Mateusz Glazewski
Client Leadership Partner: Kristina Cook
Group Investment Account Director: Ben Cole
Digital Director: Stewart Hansen
Associate Investment Director: Lindsay Beeran

Social Agency: Hello Social
PR Agency: Herd MSL

Film Production: Division         
Director: Riley Blakeway                       
Cinematographer: Max Walter
Managing Director & Executive Producer: Genevieve Triquet                  
Producer: Alex Bray

Post Production: Lucas Vazquez, Ethos Studios & White Chocolate
Editor: Lucas Vazquez
VFX Supervisor: David Mosqueda (White Chocolate)
Online Operators: Chris Grocott & David Mosqueda (White Chocolate)
Colourist: Kaitlyn Battistelli (Ethos Studios)
Colourist Producer: Nat Tereshchenko (Ethos Studios)

Sound: G Flip, Rumble Studios
Artist: G Flip
Music Supervision: Adam Moses
Music Track Title: Drum Roll
Composter: Adam Moses
Sound Engineer: Cam Milne
Music & Sound Director of Production: Michael Gie

Stills Production: Chee Productions
Photographer: Chrisopher Tovo
Executive Producers: Matt Chee & Tamiko Chee
Retoucher: David McNeil